While continuing to adjust with evolving dynamics, the traditional stakeholders of the healthcare industry are beginning to integrate with new and diverse players in the system, focused on expediting the use of technology in healthcare.
Traditionally, the stakeholders in the care value chain used a more static approach towards operations and expansion which has become more dynamic with the entry of new age operators. This disparity also affects the patients and has divided them into largely two groups, where one group of care seekers are the one’s who prefer the less fancy, age-old ways of treatment – driven by experienced yet old-schooled doctors and the new-age millennials who prefer tech savvy caregivers.
This blog is your window-view to how the healthcare stakeholders behavior is changing with the evolving healthcare market!
Evolution of personalised healthcare in the healthTech age.
As healthcare becomes more personalised, the stakes are higher than ever to provide high-quality care in a cost-effective manner. The healthTech age has seen the evolution of personalised healthcare, with patients now able to access their own health data and receive tailored care based on their individual needs. This shift has been made possible by advances in technology, which have allowed for the development of new tools and applications that make it easier for patients to track their health data and receive the care they need.
Healthcare providers are also recognising the potential of personalised healthcare, and are beginning to offer more services that are tailored to individual patients. This is a positive trend, as it means that patients will have access to the care they need, and that healthcare providers can offer more targeted and effective care.
“For instance, you would be surprised to know that a team lead under Issam Zineh, Director of CDER’s Office of Clinical Pharmacology, has been working on using genetic or other biomarker information to make treatment decisions about patients for over a decade. This means, even the drug that is going to be prescribed, will be customised for each patient.“
Mobile is now part of the fabric — every day in everybody’s life.
If you’re not looking at mobile solutions, then you’re not really looking at all to solve your care delivery problems. Mobile-based solutions are one of the most significantly increased access to point-of-care tools for every stakeholder in the healthcare industry.
“According to survey reports by NCBI, 85% of the healthcare stakeholders were found to be using their mobile device at least once daily for clinical purposes.”
Other than supporting fast clinical decision-making and improved patient outcomes, mobile-based healthcare solutions have a higher penetration rate amongst every age group of the users. Moreso, It is extremely important to implement different solutions that can be easily interpreted and understood by stakeholders. Hence, from simplifying the day-to-day management of the healthcare organisation to being an active care participant mobile-based healthcare apps will be the next big thing in healthcare.
The use of mobile devices also increases tech adoption between the staff of the medical facilities and thus brings better accountability and reduces the changes of human errors since technology can easily send alerts and validations on each step that the procedure team takes. This improves the efficiency of care-giving but also assures patients of better care thus improving trust.
Healthcare is ageing and so is the global population, so you need a system!
The pace of population ageing is much faster than in the past and as reported by WHO in a shocking report, WHO stats, “Around 80% of older people will be living in low- and middle-income countries”
The age demographic shift will have a profound impact on healthcare systems around the world. The challenges posed by an ageing population are numerous and far-reaching, and they will require innovative solutions from all sectors of the healthcare industry.
The first challenge is simply meeting the increased demand for healthcare services. This will put strain on already overburdened healthcare systems.
The second challenge is the cost of care. As people live longer, the cost of their care will increase. This will put pressure on healthcare budgets and it will force tough choices about which services to provide and which to cut.
The third challenge is the workforce. Limited healthcare workers in rural/remote areas.
Utilising technology to resolve these issues is the need of the hour and being a healthcare provider/leader your first course of action must head towards delivering person-centred integrated primary care and facilitating them with access to assisted-long-term care.
Patients are ‘not just receivers’ anymore!
From managing their own health to the level of awareness a patient has about their needs while in nursing, the spectrum of patient engagement has been conceptualised variedly. Some patients are viewed as passive recipients of care and some are categorised to be active stakeholders. With a significant shift in the numbers of active stakeholders in healthcare, healthcare systems can no longer practise the age-old passive-recipient focused protocols and expect patient satisfaction!
In such a case, we need systems that support patients in engaging with their care. Starting with the modules that elevate the active recipients in healthcare, enhancing patient engagement and eventually better health outcomes and experiences of health care.
Where shall we start from?
By addressing the basic ‘issues’ in healthcare, relief amongst the healthcare stakeholders can be expected. In the last few years, the healthcare industry has expanded its roots with the new discoveries and technology and now that the healthcare market is ripe with possibilities, let’s reap the fruits of better healthcare for all!
Healthcare dynamics are constantly changing and so is the behavior of its stakeholders. Thus, the hunt for ideal healthcare solutions has concurred healthcare leaders with disappointment. However, in the middle of aggravated dynamic complexities in healthcare, if we can expect the best possible solutions that can bring an overhaul of the existing system; we can redesign it brick by brick as well!